Image for post
Image for post
Photo: Alvan Nee/Unsplash

These Ex-Casper Execs Are Making Our Pets Healthy Again

From mattresses to kibble (with help from Will Smith and Halsey)

Image for post
Image for post
Photo: TechCrunch

Pet Parenting

Image for post
Image for post
Photo: PetCoach

Having done the research, we also left with a feeling like there weren’t any brands that were built for the millennial. And therefore, it was really hard to find a compelling brand that was a bag that I was proud to leave on my kitchen table… one that really met the needs or suited the needs of my dog—which is, by no means, a wolf or predator or a carnivore.

Image for post
Image for post
Image for post
Image for post
Image for post
Image for post
Photos: Jinx

Think Jinx

Kibble

Treats

Sauce

Image for post
Image for post
Photo: Jason Del Rey/Vox Media

Thoughts on Casper

I think that they built something really special. And as mentioned, I think that it’s a huge milestone… As a former employee, as one of the first employees, I’m just really proud.

Written by

Perspectives on the consumer & retail industries, and the brands trying to upend them

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store