The Most Important Company of the Decade

They built an internet empire, helped pioneer digital advertising, redefined brand strategy, and a whole lot more in the 2010s

2010: Year of Mark

“Facebook has merged with the social fabric of American life, and not just American but human life: nearly half of all Americans have a Facebook account, but 70% of Facebook users live outside the U.S. It’s a permanent fact of our global social reality. We have entered the Facebook age, and Mark Zuckerberg is the man who brought us here.”

2012: Deal of the Decade

2014: Writing bigger checks

2016: Black and white and red and blue and… gone.

2018: Zuckerberg the Villain

What Facebook means for brands and everyday products

Perspectives on the consumer & retail industries, and the brands trying to upend them

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