Photo: Reuters / Joshua Roberts

On January 1 of this year I published my first article, arguing why Facebook was the company of the 2010s and explaining how they’ve created much of the framework for today’s digitally-native brands. I originally planned on using this outlet to report on the newest consumer brands, the venture capitalists…

Photo: Travis Scott / YouTube

The last 12 months have been big for Jacques Berman Webster II, the musical artist professionally known as Travis Scott. In April, he capitalized on stay-at-home orders with a virtual Fortnite which reportedly grossed $20 million. In September, he became the first celebrity since Michael Jordan to get their own…

Photo: Rebecca Cook / Reuters

Perhaps the busiest time of the year for e-commerce shopping (and shipping) just got another shipment added to the backlog. Vaccines being shipped out starting this week add more complexity to an already stressed distribution network.

Shopping from home

This is a historic week. The first COVID-19 vaccinations were administered on Monday and…

Photo: Bloomberg

This past weekend, the leading e-commerce platform Shopify (SHOP) announced that its merchants achieved $2.4 billion in sales on Black Friday. This was a 75 percent increase from last year.

Our fast-changing world

The real story of this year’s Black Friday and current holiday shopping season isn’t what Shopify’s stores did or will…

Photo: CherryBerryMinis Kerry Alexander / Pinterest

Thanksgiving isn’t looking the same this year, as I’m sure you’ve found out: the biggest drinking day of the year — colloquially known as Blackout Wednesday — is ending at 10 P.M. for much of the country, as states like Ohio, New York, and California implement curfews; the airports are…

Photo: Airbnb

On Monday, Airbnb — the home-sharing, hotel-destroying startup founded in 2008 — submitted paperwork to the Securities and Exchange Commission for its initial public offering. This news alone doesn’t indicate a rebound, but a profitable third quarter sends an encouraging signal to businesses who cater to globetrotters.

The sun will rise again

Despite being a…

Photo: Courtney Cook / Unsplash

2020 has been a difficult year for local shops, with forced shutdowns and a drastically-declined tourism and travel industry. But the past few weeks have brought some encouraging news for the industry.

Technology and policy

A series of both technological advancements and changing foreign relations has impacted both how and from where American…

Photo: Jeenah Moon / The New York Times

America’s biggest shopping day is going to look a little different this year. As many states still grapple with rising cases of COVID-19, businesses are trying to reimagine the shopping experience. The challenge of balancing reopening and safety is facing its biggest challenge yet.

Spreading out the deals

Rather than have a weekend-long event…

Joe Niehaus

Perspectives on the consumer & retail industries, and the brands trying to upend them

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