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Joe Niehaus
Joe Niehaus

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Published in

The Startup

·Dec 31, 2020

These Are Retail’s Winners and Losers of 2020

This wild year polarized businesses in the retail sector — On January 1 of this year I published my first article, arguing why Facebook was the company of the 2010s and explaining how they’ve created much of the framework for today’s digitally-native brands. I originally planned on using this outlet to report on the newest consumer brands, the venture capitalists…

Business

5 min read

These Are Retail’s Winners and Losers of 2020
These Are Retail’s Winners and Losers of 2020
Business

5 min read


Published in

The Startup

·Dec 24, 2020

Travis Scott Expands His Consumer Empire

The rapper caps off a prolific year with a new product launch — The last 12 months have been big for Jacques Berman Webster II, the musical artist professionally known as Travis Scott. In April, he capitalized on stay-at-home orders with a virtual Fortnite which reportedly grossed $20 million. In September, he became the first celebrity since Michael Jordan to get their own…

Business

3 min read

Travis Scott Expands His Consumer Empire
Travis Scott Expands His Consumer Empire
Business

3 min read


Dec 17, 2020

Santa Is at Capacity This Christmas

Vaccines get added to the already-bursting fulfillment network — Perhaps the busiest time of the year for e-commerce shopping (and shipping) just got another shipment added to the backlog. Vaccines being shipped out starting this week add more complexity to an already stressed distribution network. Shopping from home This is a historic week. The first COVID-19 vaccinations were administered on Monday and…

Business

2 min read

Santa Is at Capacity This Christmas
Santa Is at Capacity This Christmas
Business

2 min read


Dec 10, 2020

Winter Release Radar: Dirty Labs, Backbone, quip Gum

These products may be the perfect stocking stuffers — If you’re starting to think about the obligatory gifts you have to give to your nephew or mother-in-law, 2020 may be the perfect year to switch it up (because it’s 2020 and why not?). …

Business

3 min read

Winter Release Radar: Dirty Labs, Backbone, quip Gum
Winter Release Radar: Dirty Labs, Backbone, quip Gum
Business

3 min read


Dec 2, 2020

Shopify Moves the World Another Step Closer to E-Commerce

Online sites had a record Black Friday — This past weekend, the leading e-commerce platform Shopify (SHOP) announced that its merchants achieved $2.4 billion in sales on Black Friday. This was a 75 percent increase from last year. Our fast-changing world The real story of this year’s Black Friday and current holiday shopping season isn’t what Shopify’s stores did or will…

Business

3 min read

Shopify Moves the World Another Step Closer to E-Commerce
Shopify Moves the World Another Step Closer to E-Commerce
Business

3 min read


Nov 26, 2020

Butterball Goes Miniature

Yet another tradition looks different this year — Thanksgiving isn’t looking the same this year, as I’m sure you’ve found out: the biggest drinking day of the year — colloquially known as Blackout Wednesday — is ending at 10 P.M. for much of the country, as states like Ohio, New York, and California implement curfews; the airports are…

Business

2 min read

Butterball Goes Miniature
Butterball Goes Miniature
Business

2 min read


Nov 19, 2020

The Travel Brands Excited About Airbnb’s IPO

This week’s announcement is a good sign for other companies — On Monday, Airbnb — the home-sharing, hotel-destroying startup founded in 2008 — submitted paperwork to the Securities and Exchange Commission for its initial public offering. This news alone doesn’t indicate a rebound, but a profitable third quarter sends an encouraging signal to businesses who cater to globetrotters. The sun will rise again

Business

4 min read

The Travel Brands Excited About Airbnb’s IPO
The Travel Brands Excited About Airbnb’s IPO
Business

4 min read


Published in

The Startup

·Nov 12, 2020

Target Continues Its Chic Aspirations

The retailer is bringing a big-name brand into its stores — In an unexpected improvement, Target announced yesterday that it would be welcoming new Ulta Beauty installments in locations starting in 2021. This partnership furthers Target’s success both before and during the coronavirus pandemic. Red hot Target (TGT) is on fire. Just since the end of March its stock is up over 50…

Business

3 min read

Target Continues Its Chic Aspirations
Target Continues Its Chic Aspirations
Business

3 min read


Nov 4, 2020

In the Era of Mass Consumption, Artisans Flourish

Etsy, Faire, and Amazon Handmade bring local crafts to the world — 2020 has been a difficult year for local shops, with forced shutdowns and a drastically-declined tourism and travel industry. But the past few weeks have brought some encouraging news for the industry. Technology and policy A series of both technological advancements and changing foreign relations has impacted both how and from where American…

Business

3 min read

In the Era of Mass Consumption, Artisans Flourish
In the Era of Mass Consumption, Artisans Flourish
Business

3 min read


Published in

The Startup

·Oct 30, 2020

What Black Friday Will Look Like During a Pandemic

Retailers direct customers to e-commerce — America’s biggest shopping day is going to look a little different this year. As many states still grapple with rising cases of COVID-19, businesses are trying to reimagine the shopping experience. The challenge of balancing reopening and safety is facing its biggest challenge yet. Spreading out the deals Rather than have a weekend-long event…

Business

3 min read

What Black Friday Will Look Like During a Pandemic
What Black Friday Will Look Like During a Pandemic
Business

3 min read

Joe Niehaus

Joe Niehaus

98 Followers

Perspectives on the consumer & retail industries, and the brands trying to upend them

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